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Trade Mark (LOGO for short) refers to a visual sign composed of text, graphics, letters, numbers, three-dimensional signs and color combinations, and the combination of the above elements, used by producers and operators to distinguish their goods or services from those of others.
WHY TRADEMARK REGISTRATION?
There are three reasons you need to know: legal protection, brand building, and competitiveness
1. Legal protection
The trademark registrant has the exclusive right to use the trademark, which is protected by law, which helps to prevent others from malicious registration or infringement, and safeguard the legitimate rights and interests of enterprises.
2. Brand building
Through trademark registration, you can create a brand and occupy the market first. A trademark is an intangible asset of an enterprise, and its value can be evaluated and realized by means of transfer, license to others or pledge.
3. Enhance competitiveness
As the business card of the enterprise, the trademark helps consumers to recognize the card shopping, so that consumers can find the enterprise more easily. Registered trademarks can improve the visibility of enterprises, establish a good brand image, enhance the core competitiveness of enterprises.
PREPARATION FOR TRADEMARK REGISTRATION
1. Trademark design
(1) To be original, do not imitate.
Imitation or partial imitation of other's trademark will make one's own trademark lose its originality. If others have registered the "gold boutique" trademark on alcohol products, you apply for "boutique family" or "fine family", not only lose originality, but also difficult to approve the registration application.
(2) The text is simple, easy to read and remember.
It is necessary to fully consider the ease of recognition and memory, but also to pay attention to the text or graphics are too simple, and lose significant features.
(3) Suggestive features, reflecting creativity.
To be associated with the designated goods or services of the trademark, people think of the characteristics of the goods or services, and fully reflect the intention of the trademark concept.
WHAT INFORMATION IS NEEDED TO REGISTER A TRADEMARK?
1. Trademark owner identification documents
2. Trademark design drawing
3. Trademark registration information collection form
TRADEMARK REGISTRATION PROCESS
For more information, please feel free to contact us anytime! Waiting for you!
